Classically Inspired

Thoughts, musings and ideas about Classical music in London and Hull 
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outreach

 

Outreach: questions on need.

I have been thinking recently about the whole concept of outreach within classical music. The biggest fear I guess is the thought that whatever you are trying to do, no matter what your best intentions are; you fail and all you are doing is flogging a dead horse. Who wants one of those, nobody; as everything you have done has been a big waste of time.

Therefore, from this perspective before you can fail you must know that it is possible to achieve your aims. So some research must have been done before committing to it. Locating your nearest deprived borough or city is one option, the other is leaving your concerts open to anyone from any part of town to attend.

My personal preference is to leave the concerts open, given all an opportunity to attend, however I do realise that many may be reluctant to attend unless a concert can be catered towards their needs. In this regard focusing on a specific area could help remove any stigma felt by a person in attending a concert by making it a collective community event.

These are just guesses, opinions and really if something is to really happen, it can’t be done before research has been collected. I mean: what does Hull want? does it want (need) classical concerts/outreach? In what form should it be, if so? Maybe the fact that there is nothing much available already is the answer (I hope not). Questions need to be asked and answers digested, however difficult they may be.

I’d like there to be some concerts available for children to attend to enjoy classical music, have some fun and go away inspired. And I don’t want to restrict these to those learning an instrument, but to every child and any family, therefore publicly available and advertised as such.

Filed under  //   Hull   London   outreach  

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To Hull and Back part one

Just a quick message to say, early tomorrow morning I'm heading back to Hull for a few days, mainly visiting family, but I'm also going to use this opportunity to see whats happening. I'll be sniffing out up coming concerts, and other opportunities/events that engage with the public. I'll be reporting back here, but for now it's late and I have an early start in the morning so must stop writing for now. 

Filed under  //   Hull   classical concerts   family concerts   outreach  

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How can classical music become 'cool'?

Well the simple answer to this is: I don't think it really can.
This point shouldn't be taken negatively for plenty of things, people and places aren't 'cool' but they are successful. A lot of orchestras have been accused of trying too hard to play the cool card, instead of playing to their natural strengths. Gimmicks don't fool anyone, least of all those they are trying to attract, which in turn risks alienating loyal audience members.

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Filed under  //   London   classical music   outreach  

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CD's and Children

I've just had a thought. Well I get a few of those, but this one has me pondering.

When I was a child, part of what introduced me to classical music were the CD's my parents had. They didn't have a huge collection, just a few of the compilation CD's that I picked up and played. I didn't do this often, but I listened enough to learn a bit about Tchaikovsky and Beethoven, Mozart et al through their famous pieces.

Now that CD's are becoming less common in favour of mp3's I wonder how children can do the same thing I did. They would have to physically use their parents mp3 player or computer to listen, and that to me seems less likely to happen.

All this depends on people having classical music in their collection anyway, in whatever format. Television has now classical music channels and maybe these are a way to introduce some children to classical music, given a child's need for visual impetus: short and sweet pieces, perfect for when channel surfing between breaks in programmes.

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The (un)cultured classes

Lynsey Hanleys recent article in the 'Comment is free' section of The Guardians website, "The cultured classes" (19/2/10) paints a rather depressing situation in our schooling system. The implication being that unless you are from a middle class background, the presumption by teachers is that pupil have very few cultural extra-curricular activities. I would really love to refute this, and argue that teachers look on every child as an individual open to all possibilities, however my own personal experience from my time at school finds the opposite true.

If a child does not take instrument lessons at school, can that child be said to have an aptitude towards music? Maybe that child does, but doesn't know how to ask for lessons, or did ask and was politely told no (that is my case, and yes I'm still a bit bitter that the teacher thought I couldn't do it and told me "it was a nice idea..but.."). You don't even have to have lessons just to enjoy music, but many presume instrumental lessons are a pre-requisit to enjoyment.

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Filed under  //   Hull   London   classical concerts   family concerts   outreach  

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How to sell classical music to the masses - Times Online

 

From
March 4, 2010

A great article in the Times today by Laura Silverman, about how the Classical music industry can move with the times and deal with the problem of maintaining current audiences while at the same time attracting newer ones

Link to article

How to sell classical music to the masses

The cream of British talent suggest how they would transform the traditional concert for a new audience

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It’s almost akin to a papal pronouncement. On Monday the world’s most influential classical music critic, Alex Ross, will deliver the annual Royal Philharmonic Society lecture to the assembled cognoscenti at the Wigmore Hall in London, entitled Inventing and Reinventing the Classical Concert. Ross’s book The Rest is Noise, a provocative assessment of 20th-century music, was shortlisted for a Pulitzer prize in 2008. Now he is turning his gaze on the concert experience itself. In the US, where Ross writes on classical music for The New Yorker, orchestras are under more scrutiny than ever, facing declining revenue and ageing audiences. The time has come, Ross says, to rethink the way that Brahms, Beethoven and Bruckner are presented.

Plenty of rethinking has already gone on in the UK. The Southbank Centre encourages cross-genre events, recently supporting Anna Meredith’s new concerto for beatboxer and orchestra. The Barbican puts orchestral scores to films — on Monday night a screening of Mikio Naruse’s 1933 silent film Nightly Dreams had a soundtrack by Nitin Sawhney. And the Roundhouse’s Reverb series in January, which introduced classical music to a pop venue, played to packed houses. So what is the best way to reinvent the concert? We asked Britain’s classical taste-makers to tell us what they think Ross should say.

Roger Wright, Proms director and controller of BBC Radio 3

late-night concerts at the Proms, where we do an hour of music from 10pm, have been really popular. You don’t have to rush to get there and you’ve had a chance to pick up a sandwich, so you’re not suffering from indigestion. You don’t have to worry about getting home afterwards because it’s not that late. Some of the most magical things at the Proms, such as Messiaen’s Quartet for the End of Time in 2008, have been at this time. There should be weekend coffee-morning concerts and rush-hour concerts and lunchtime concerts at venues throughout the year.

John Gilhooly, director of the Wigmore Hall

I’m 36 and I often ask my peers why they don’t come to more concerts.

Are they put off by the format? Do they think concert halls are too stuffy? “No,” they reply in no uncertain terms. They just work long hours and then can’t find a child minder. Experimentation is a very good way of occasionally reaching out to new audiences, but it should not be made the norm. Audiences want to experience high-quality traditional events in a world that is already dominated by experimentation and celebrity. There is no need to tinker too much with a system that works.

By maintaining quality and consistency we can maintain the long-term future of the species.

Svend Brown, artistic director of Glasgow Concert Halls and the East Neuk Festival

They built a fantastic concert hall here in Perth in 2005 to replace a drafty Victorian hall. Suddenly an orchestral series that had been ailing for years was selling out. The building created a buzz, it made the audience feel welcome, it was comfortable, there were nice bars. There is also a hunger for unconventional spaces. The East Neuk Festival is in a part of Scotland that’s rich in history but lacking in arts venues, so we make a virtue out of spaces we can lay our hands on. In the past few years we’ve used a nuclear bunker, a meadow, a cave, a woodland dell, a harbour-side bench, a Scout hut, a hangar and a barn. The events have had a novelty but also a depth and an authenticity because of the landscape.

One of my desert-island memories is hearing Paul Hillier’s ensemble Theatre of Voices singing Stimmung in a concert hall in the north of Norway. The audience had travelled through deep snow or by boat to be there. They were lying on their backs, zoning out and listening with an intensity I have only rarely encountered: the combination of weird and apt was unforgettable.

Matthew Barley, cellist

Different audiences need different approaches. I did a concert in Winchester prison three years ago to 40 hard-bitten offenders. As soon as I was in the room I realised that if I just started to play my cello there was no way I was going to win this lot over at all — they were tough. I sat there for a few seconds with my heart in my mouth wondering what to do. Then somebody in the crowd looked at my computer set-up and asked what software I was using, so I began talking about music technology and demonstrating how it worked. I ended playing solo Bach. A guy at the back in his sixties had tears running down his face. “I never knew something so beautiful existed,” he said. He wasn’t aware of that type of music. He’d never seen a cello in his life.

Gabriel Prokofiev, classical DJ, composer and grandson of Sergei

The current concert format is old-fashioned. It’s based on rules devised by the bourgeoisie at the turn of the 19th century to protect and elevate their culture. They tried to make it this semi-religious experience, sacred and serious. But in Mozart’s time concerts were more informal: Mozart expected one movement to be played, he didn’t expect a perfect rendition of the whole symphony. I know plenty of people who feel intimidated by a classical concert. They feel as though there’s some sort of code, some sort of language they’re just not worthy of knowing. I went to the ballet to see Romeo and Juliet, by my grandfather. I’m not joking, I turned up a minute late and they wouldn’t let me in. I missed the whole of the first act. That’s part of the formality of these kind of events. Why do they start at 7.30pm? For the past six years I’ve been running classical club nights upstairs in the Horse & Groom pub in Shoreditch, East London. The live music doesn’t start until nine o’clock. There’s a DJ between acts, people can have a drink and chat. If they don’t like the piece they can move to the bar. It’s what people are used to at pop gigs. We’re reaching out to a younger audience.

Marcus Davey, chief executive of the Roundhouse

Authenticity is essential. If you’re doing Mahler’s First Symphony don’t put a rock band in the first 20 minutes just because you think it would engage a younger audience. Just play it as it is. It’s a great piece of art; if we’re ashamed of a work, why do it at all? The aim of the Reverb series was to bring a younger audience to classical music — and did we get a younger audience! The average age was 30 to 35. At the end everybody was hugging each other, going: “That’s the most amazing thing I’ve ever seen.” It was because we said you don’t have to follow normal concert protocol: you can clap between movements, you can take a drink in, you can do what you like, just relax into it. We didn’t reinvent the music at our concerts, we reinvented the way you might feel when you go to them.

James Rhodes, pianist

It’s all about me communicating with the audience as one of them, not as a lecturer or an academic. At the moment you go to a concert, the guy comes on, barely glances at the audience, bows, sits down, plays and then leaves. It’s like the audience is down there and the performer is up here and there’s this huge barrier between them. Musicians should be seen as just like anyone else. When I played at the Roundhouse at the end of last year I told a few jokes to break the ice. I like to talk about what the music means to me, rather than have the audience read something written by some Oxbridge academic 40 years ago about sonata form that doesn’t mean anything to me, let alone to them. I’ll hang out in the bar afterwards. Music deserves to be shared; it’s about that.

Nicola Benedetti, violinist

Much too often the hall is lit as though you’re in a dining room: it’s unatmospheric, unromantic and unartistic. Bright lighting is laziness. If you’re sitting halfway up the hall in the audience it’s even worse: you’re seeing everyone to the left, to the right and in front of you as much as you’re seeing the stage. It’s distracting. I’ve heard people say that if the light’s too low you can’t read the programme, but you shouldn’t be reading the programme while the music’s being played, you should be focused on what’s going on onstage.

Graham Sheffield, artistic director of the Barbican

We are in a visually led age, but there’s often merit in classical music being mind-led rather than eye-led. Occasionally it is worth experimenting, partnering pictures with music, but what ultimately counts is the quality of the music. No amount of digital wizardry can substitute that live experience.

In many cases a bit of loosening up of the audience would help the atmosphere. Until recently people who clapped at the end of a movement were looked at as though they were an alien species. But if the music calls for a response, a smattering of applause is fine. You’re going to get some coughs, so why not have a few claps as well?

Anna Meredith, composer

It’s great to be creative and not necessarily stick to convention, but there’s definitely a place for concerts as they always have been. Experimenting for the sake of it is as bad as not experimenting because you’re scared of it. You’ve got to consider whether presenting the programme in an unusual way will highlight the music or is just gimmicky. For anyone worried that my beatbox concerto is an orchestral piece with a beat underneath it, it’s not. I treated the composition as though I was writing a violin concerto. I’m happy mixing genres — as long as the piece is the most important thing, then that’s fine.

Nitin Sawhney, producer and composer

I want to be constantly pushing boundaries. I see every tradition, including classical music, as dynamic. As long as you respect the form and work cohesively with what you have to add to it then it can only be a good thing to play with it.

Gillian Moore, head of contemporary music, Southbank Centre

 We should be bold in allowing music to resonate with other art forms because music has become abstracted: Masses and requiems have become divorced from a religious context and we have dances where we don’t dance. After the 3-D digital version of Stravinsky’s Rite of Spring that Klaus Obermaier did for us at the end of last year somebody said to me: “All that dance distracted me from the music.” I wanted to say: “It’s a ballet, for God’s sake! It’s a ballet!” How did we get to this state where you can’t dance to ballet?

Alex Ross gives the RPS Lecture at the Wigmore Hall, W1 (Wigmore Hall ; 020-7935 2141), on Monday (7.30pm). The full text of the lecture will be available at Royal Philharmonic Society from March 9

 

Filed under  //   London   Modernisation   classical concerts   outreach  

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Saturday Spectacular

Last Saturday I attended "Saturday Spectacular: Wheels,Wings and Waves", Southbank Sinfonia's children's concert at Cadogan Hall. A concert held in the morning with the opportunity for children to spend some time beforehand indulging in some craft themed activities. The concert was fun and the music well played and excellently thought out. It's always a plus to bring some of the children on stage for musical fun, and this was done, in fact it proved quite popular, at one stage I thought all the children would end up on stage! 

Informal introductions to the instruments were made, and the fact that each section wore differently coloured t-shirts was a good idea. I could see that the musicians enjoyed the concert too,, getting into the spirit of things with renditions of "Happy birthday" and "The Locomotion". Light hearted music aside, musically they did not disappoint: playing themes from "Pirates of the Caribbean" , Ron Goodwin's "Those magnificent men in their flying machines" and "633 Squadron".  Prokofiev's Troika, a piece familiar to many at Christmas was wonderful and no doubt many children went away no having learnt something new from hearing the longer version of this piece. 

The only thing that I felt didn't quite work was the screening of the Night Train film, alongside W.H Auden's poem. Childrens attention spans can be short and I felt the film wasn't attention grabbing enough for the children. Despite this I can recommend the Southbank Sinfonia Saturday Spectaculars, as a fun and educational way to keep the little'uns happy. Recommended for all children between the ages of 4-10.

Southbank Sinfonia
Richard Sisson, presenter
Simon Over, conductor
The Next Saturday Spectaculars are:-
Bon Voyage!
Saturday 12th June 11-11.45am, Cadogan Hall
Kevin Hathway, presenter and conductor

and

Adventures in the Magical Kingdom
Saturday 18th September 11-11.45am, Cadogan Hall
Alasdair Malloy, presenter
Stephen Bell, conductor

Tickets for both concert are: Children £6, adults £8, four tickets £22. Royal Borough of Kensington and Chelsea schools- one child goes free with every adult.

 

Filed under  //   London   Reviews   family concerts   outreach  

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Beethoven's 7th

Over the past two week I have had the opportunity to attend two concert featuring Beethoven's 7th symphony, and the audiences were very different. I attended the Night Shift at the Roundhouse on Friday 29th January and last night at Cadogan Hall I saw the European Doctors' Orchestra. I wanted to wait to see both concerts before I wrote about the Night Shift concert, because it adds a bit of contrast and reflection to what I saw and heard.

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Giving every child a chance

Some good news, more an more orchestras and concert venues are holding outreach programs for children and a few are even seeking to attract adults to concerts. All of this can only be a good thing; investing in classical music for the future. With the advent of the internet and more technological advancements, how soon will it be before going out to listen to music (of whatever style) is the exception rather than the norm. As long as music still has a place in the National Curriculum, you will always have a few children growing up to become either professional musicians or concert goers.

However...

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Filed under  //   Hull   children   outreach  

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Why did you attend a classical concert?

It wasn't until I was in my 20's that I first attended a classical concert. Prior to this very few thoughts of going to a concert existed due in large part to a lack of resources in my city (if they don't advertise how do people know they exist?) and a preconception that I would stand out from the crowd (i.e not fitting their target demographic). It was very off putting.

When I moved to London, things changed, quite quickly. The most import part of this change, was my decision to start learning to play the violin, I had previous lessons when I was very young, but gave up at the time. In finding a teacher I met my neighbour, who just so happened to be a conductor and there it began. He helped and made classical music seem slightly less elitist, and through him and my violin teacher I began to learn more about the music and started to go to concerts. I wont pretend that before moving to London I had no interest in classical music, but my knowledge was limited to Nigel Kennedy, Beethoven, the 1812 and the proms. I like classical music because I like it, I have no music degree and my knowledge of the technical side of music making is limited but I love it and love going to concerts. In London the tickets are cheaper than in Hull, which I find slightly strange, but maybe thats due to so few concert being played in Hull that they have to charge more.

Charging more than I trip for two or three to the cinema for just one concert ticket puts people who have never been before, it's as simple as that.

What I'm most interested in finding out about are what orchestras are doing to attract new adult audiences. I'm aware that there are a number of outreach programmes, catering for children which is brilliant, see the London Symphony Orchestra's get involved page and  and the London Philharmonic's educational information page, the Philharmonia's educational page as well as the Royal Philharmonic's page This is all great work and yes some of it does focus of adults, this is something I'd like to look further at in the future.

Disregarding those orchestras who plan outreach events for adults, lets face facts, outreach for children is future planning, not the present. Children relay on their parents to take and pay for them, even school trips have to be paid for, so what perhaps is equally important if not more so, is to engage the parent and future parents to foster a love of classical music that may inspire their children to become interested. It is no use to an orchestra now to have a child love classical music but their parents not understand this and pay little attention to it.

In the new year I'm going to look at all these outreach programmes that cater for adults too and see how they do it.

Filed under  //   children   classical concerts   outreach  

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